When it comes to SEO, good content isn’t always enough.
You know you have great content, but you’ve tried to promote it and it’s not getting the attention you’d hoped for.
“What’s the point of investing all this time and effort into creating content if it’s not going to help me get any traffic?” you may be wondering.
The answer is that the organic traffic formula can make or break your business.
What exactly is organic traffic?
When your content does not rank for a Google search term, you will not receive organic traffic from that search term.
Consider this: If a user searches for “digital marketing automation software,” you may have a blog post on digital marketing automation software, but the customer cannot find it.
And if your customers can’t find it, he won’t buy your products.
How can you avoid this?
By improving your SEO efforts, you can increase your chances of ranking for popular search terms.
Once you have a high-quality website, ranking for your main keywords becomes the next priority.
So, if a user searches for your keywords, they will undoubtedly find your website through one of the major search engines.
This method of getting people to find your content via search engines is the essence of generating organic traffic.
What is the distinction between organic and inorganic traffic?
You’ve probably heard the terms “organic traffic” and “non-organic traffic.”
But what exactly does this mean? Here are some definitions from Responspartner AS’s book.
Natural traffic (search engine)
- Organic traffic is traffic generated by you and your website’s visitors.
- Organic traffic is typically the best type of traffic because it is generated by people who are genuinely interested in your content.
Non-organic transportation (paid sources)
- Non-organic traffic is typically generated by people who are simply surfing the web.
- Non-organic traffic is typically defined as traffic originating from outside sources.
What is the formula for organic traffic?
The organic traffic three-step system:
- Post useful content for readers on a regular basis.
- Increase your on-page SEO efforts (technical SEO)
- Distribute on Social Media
Post useful content for readers on a regular basis
What factors contribute to the success of a blog?
Many bloggers will argue that the number of visitors to their site is the most important metric of success.
However, the number of visitors to your website is only one part of the puzzle.
The quality of your content is the other piece of the puzzle.
Increase your on-page SEO efforts (technical SEO)
Technical SEO is the process of ensuring that your website’s code is optimized for both on-page and off-page SEO.
The code on your website is referred to as on-page SEO.
You play an important role in optimizing your site’s code so that search engines can easily understand and display your content.
Distribute on Social Media
Social media is an effective tool for sharing your content with users who are looking for it.
Look for Facebook groups and influencers of potential customer groups to learn about their pain points.
Create content that readers want, and you will undoubtedly see an increase in your organic traffic efforts.
What makes the organic traffic formula so effective?
Without a doubt, the most effective way to generate shared links is to create engaging content that includes keywords and is free of jargon.
But the formula is more than just focusing on keywords.
You should also be familiar with social media.
Along with keywords and social sharing, you must work hard in social media.
Use your social media accounts to spread the word about your content.
Don’t just make a post about it and then leave it up to others to share.
Use sharing buttons in your posts to publish useful and insightful content.
Business buzzwords do not belong on social media.
It is used to spread the word about your brand, products, and services.
This is the essence of search engine optimization psychology.
It all comes down to how many times a searcher finds your content.
To increase organic traffic to your website, you must generate enough interest to appear on search engine indexing pages, allowing people to find you.
Several strategies, in my experience, generate organic traffic.
The organic traffic formula is my favorite because it generates success using the most concrete data.
And the only tried and true way to get long-term organic traffic is to provide massive value to your readers.